One service. Executed at the highest level.
Amazon PPC management for Gems & Jewellery brands selling on Amazon USA. Everything below is included in a single monthly engagement.
Account audit and restructure
Before we optimize, we make sure the account is worth optimizing. Structure first, bids second.
Full account audit
Line-by-line teardown of every active campaign, ad group, and keyword.
Wasted-spend analysis
Search-term reports mined for irrelevant traffic, categorized by cause.
Campaign restructure
New architecture built around catalog, price band, and buyer intent.
Baseline metrics
Documented starting point for every metric we'll optimize against.
Keyword and targeting strategy
Jewelry buyer intent is unusual. We map it explicitly so campaigns match how people actually search.
Jewelry-specific keyword research
Metal, stone, style, occasion, and gift-intent modifiers researched by segment.
Competitor targeting
Category-level ASIN targeting on competitor listings and complementary products.
Match-type strategy
Exact, phrase, and broad allocated by intent — not defaulted across the account.
Placement strategy
Top-of-search, product pages, and rest-of-search bid modifiers tuned per campaign type.
Ongoing PPC management
Weekly optimization cadence. Nothing gets set-and-forgotten.
Weekly bid and budget optimization
Bids adjusted to profitability, not just ACoS. Budgets shifted to highest-return campaigns.
Search-term harvesting
New converting search terms promoted into exact-match. Poor performers negated.
Sponsored Brands and Display
Video ads, headline creatives, and remarketing displays built for jewelry brands.
Listing feedback
PPC data used to inform title, bullet, and A+ content improvements on your listings.
Transparent monthly reporting
Numbers you can read in five minutes. Insights you can act on that afternoon.
Monthly performance report
TACoS, ROAS, contribution margin, and week-over-week trends per campaign type.
Written strategy notes
What changed, what we saw, and what we're testing next. Not just dashboards.
Monthly strategy call
60 minutes with the strategist running your account. Direct, not a middleman.
Quarterly roadmap
Where the account is heading next quarter. New campaigns, new tests, new goals.
Straightforward, month-to-month, jewelry-only.
We keep the model simple so both sides can focus on the work. If we're a fit, we start with the free audit and go from there.
- Month-to-month, no lock-in
- Direct access to your strategist
- You own your Amazon Ads account, always
- Fits brands doing $250K–$5M annually
- Ad spend range: $2K–$20K per month