A consultancy built on one deliberate choice: focus.
We could have opened as a general Amazon agency. We didn't. Jewelry is a category with its own rules, and running PPC well inside it requires expertise you can't fake with a template.
Fine jewelry buyers behave differently on Amazon. They research over weeks. They compare stones, settings, and finish. They convert on photography, brand trust, and price bands — not on urgency banners or aggressive coupons.
Most agencies never learn this. They lift their playbook from supplements, apparel, or home goods and apply it to jewelry with a shrug. The result is what you probably see in your own account: high ACoS on the wrong keywords, sales attributed to branded terms you'd have won anyway, and campaign structures nobody could inherit and improve.
We take a different position. We work with a small number of Gems & Jewellery brands at a time. Every hour we spend on account work makes us better at the next one. Specialization is a compounding advantage.
PaceitUp Media exists to help Gems & Jewellery brands on Amazon USA increase profitable sales through strategic Amazon PPC management. That sentence is the whole company.
Six things we believe about jewelry brands on Amazon.
Specialization compounds
Every jewelry account we optimize sharpens our judgment on the next. Generalists never build this compounding advantage.
Ad Sales is a vanity metric
We manage to contribution margin per ASIN and TACoS. Growing revenue while eroding profit is not a win.
Account architecture is destiny
If your campaigns aren't organized around your catalog, price bands, and buyer intent, no bid optimization will save you.
We say no often
If your listing photography, pricing, or reviews aren't ready, PPC is the wrong lever. We'll tell you before you spend a dollar with us.
You own everything
Your accounts, campaigns, keyword lists, and reports stay yours. Portable. Auditable. Month-to-month, always.
Not every business is a fit
We work with jewelry brands doing $250K–$5M annually on Amazon USA. Outside that range, we'll point you to someone better suited.
Send us your Amazon storefront. We'll tell you what we see.
The audit is free and honest. If we can help, we'll say so. If we can't, we'll say that too.